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For that "glossy" lipstick look, I apply a thin layer of vaseline on my lips first, then apply a thin layer of lipstick. (I wet my lips with water before I apply the vaseline, too.) The water and vaseline keep my lips moisturized, too.
To keep our skin moisturized, I apply water on my skin first. I massage it in like I do with my lotion or cream. I shake off the excess water, then I only need a small amount of lotion. I massage the lotion in also, until my skin isn't wet anymore.